ADIE Microfranchise Solidaire, France

ADIE, Association for the Right to Economic Initiative recognises that while some people have the drive to launch their own business, some lack the confidence and a business model. Their ‘Microfranchise Solidaire’ programme aims to address both these issues.

Since 1989, ADIE’s mission has been to support those who want to start their own businesses by applying proven market and operational concepts on a smaller scale. The organisation is taking this one step further by providing not only support and financial backing to current business ideas, but by providing the idea itself.

Many potential micro-entrepreneurs have the will, but lack the idea to develop a microenterprise. By developing ten to 12 ‘turnkey activities’, which can be proposed to those looking for ideas, hesitant micro-entrepreneurs can proceed with confidence and the usual ADIE support: coaching, tutoring and access to micro-capital. By developing their business within a network of co-franchised entrepreneurs, this route into microfinance requires low initial investment (less than €10,000) and simple, accessible business ideas.

An example of the kind of business models on offer is Chauffeur & Go. Set up in 2009, this company offers a chauffeur service by driving the client’s vehicle when they can’t drive it themselves, due to disability, age or loss of license. The Chauffeur & Go cooperative now includes 60 drivers in Paris, Lille, Lyon, Bordeaux and Toulouse.

By supporting this project, we will help ADIE create 150 jobs a year and 3,000 to 5,000 jobs within the next ten years.

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Key figures

  • 140

    independent jobs created

  • 3

    new micro-businesses set up

140 independent jobs created
3 new micro-businesses set up

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